Email Marketing Solutions That Keep Visitors Buying More

Now that email marketing for the complex sales works to qualify prospect, generate opportunities, and connect to keep customers ... new challenges arise with permission management, CAN-SPAM compliance, opt-in management, and list services. These problems go beyond what to say, into real legal issues that can cost your business money.

On the back end there is email list management software, keeping email address clean, and the capture of the right addresses for marketing purposes. If you fail in any one of these areas you won't have the right addresses for marketing top level decision makers, or even staying in touch with existing customers.

You could just get one of the email list management services recommended here, but the on going management of these tools requires time, expertise, and resources you might not want to have around full-time. That's why you can borrow our expertise on a "as needed" or even "part time" basis to get what you need only when you want it.

The average Email Marketing Manager can range you from $45,000 to $63,000 a year, plus taxes, benefits, an investment of more than $75,000. Plus you'll need a place to keep them, either an office, then there is finding the right person. Time, money, and resources not invested into your email marketing program.

You won't need to invest near as much in getting the expertise you need in email marketing, even just for a second opinion, or weekly services. The benefit to you is more money for your marketing, less overhead, and better results. You'll be working with individuals who manage millions of addresses, email marketing for complex sales, and can help you get the results you seek.

Email is far from FREE, especially if you make one of these horrible mistakes: (Here's just a sample of some of the problems fixed with the right email marketing support.)

• Email marketing without permission. Even a small mailing can cost you $500 per piece if you aren't compliant with CAN-SPAM and EU unsolicited email laws. Just don't risk it, get the right advice up front.
• Unprotected or bad list configuration. Your competitor would just love to have your list of customers, and they might just have it if you're mailing the wrong way. Sales people sending your email are notorious for doing just this, exposing your company to liability and unnecessary pressure.
• Capturing leads the wrong way. List building is a power way to get more email address for customer follow up and marketing, however, done the wrong way you'll spend thousands of dollars. This loss comes in capturing the wrong email addresses, missed opportunities, and improper follow up.
• Right message to the wrong list. Time is wasted sending your message to people who frankly just don't care. Proper email marketing requires list cultivation, follow up, and relevance that draws readers towards you.
• Incorrectly prepared email message format. Too many times the right email makes it garbled, difficult to read for various email programs. The problem is that every customer reads in a different format and one size doesn't fit all. Get support preparing your message before you waste money hitting send for something that can't be read.

Email isn't free for you, nor is it free for your customers. Because it's a highly personal medium little mistakes can become big problems for your company, for customer retention, and for your bottom line.

Email marketing management and execution support is available when you need it. Services include conduct, support, and setup email marketing to executive decision makers. Design and execute multiple touch campaigns and other email marketing for complex sales cycles.

Experience includes list management, email list rental, and permissions compliance. Should you host email lists in-house? What's the best frequency for email marketing? Why not get the second opinion you have always wanted with a no-obligation needs assessment.

This isn't a sales call, it's a one-on-one discussion of your email marketing objectives, answering your questions, and providing real strategy you can start using right away to turn email addresses into profits. You can discuss how to capture leads with your business web site, ways of cultivating customer relationships to use email for retention,discus any issue you have.

Before your needs assessment you'll receive a brief survey to focus on one area of improving your email marketing efforts, this helps you get the most from our call while letting one of our trained specialists prepare for our time together. You get focused responses, not off hand remarks.

Click to schedule your no-obligation appointment to talk about the results you want from email marketing:

Business Hosting Needs Assessment (Item# CP5-C0623A, Consultation)

You will be contacted within 2 business days to schedule your appointment, please include your full contact information for prompt response. Looking forward to helping your business-to-business service firm increase customer retention and convert more leads with email.